Research & Development is where we find out what we don't know.
R&D is an essential part of the design process and creates the solid foundation of any successful product. This service can take many forms depending on your needs.
R&D also gives you the confidence and knowledge of how well an idea works and performs. It allows you to compare the performance of a range of design ideas and gather valuable data.
An idea may fail or not work as you thought it would. However, this failure is often the catalyst that propels you in a direction that gives a solution that is way ahead of anything else out there.
"Creativity requires input, and that's what research is. You're gathering material with which to build. "
Gene Luen Yang